Business identity design

Designing a commercial identity is an important process in creating a strong and distinct corporate image for any brand, whether it is a company, a product or a service. The commercial identity is the face that recognizes It is the customers and the target audience for the company or the product, and this is the first and basic identity in building the relationship between the company and its audience.

In this article, we will talk in detail about the process of designing a commercial identity, how to choose the appropriate elements that express the personality of the brand, and the importance of developing this identity to attract customers And achieve success in the market.

Identity design steps Commercial

Designing a business identity requires several basic steps that must be followed to ensure a satisfactory and effective result.

In the following, we will review the most basic steps for designing a commercial identity:

1. Define brand identity: the brand personality, what it stands for, and what message the brand wants to convey to the target audience must be defined.

2. Logo Creation: A logo must be designed that expresses the business identity and is in line with its vision, objectives, products or services.

3. Choosing colors: You must choose colors that fit the brand's personality, express it well, and attract customers.

4. Selection of fonts: Fonts must be chosen that are commensurate with the personality of the brand and help in clearly communicating the message to be communicated.

5. Symbols and images design: Symbols and images can be used to enhance the brand personality and better communicate the message.

6. Commercial identity application: The commercial identity must be applied to all marketing tools, communications and promotional materials, such as publications, the website and advertising campaigns.

7. Evaluation and improvement of the commercial identity: The commercial identity must be evaluated and improved periodically to ensure its compatibility with market developments and the needs of the target audience.

What are the errors? Which companies may fall into when designing a commercial identity?

Designing a business identity is a sensitive and important process, and companies can make some mistakes that affect the quality of the identity being created.< /p>

In the following, we will review some common mistakes that companies make when designing a business identity:

1. Not clearly defining the brand identity: Companies must clearly and accurately define the brand identity, and specify the message they want to deliver to the target audience.

2. Not choosing the right colors: You must choose colors that match the brand's personality and express it well, and avoid using colors that do not match the image to be communicated.

3. Not designing a simple and clear logo: A simple and clear logo should be designed that can be easily remembered, and avoid complex or ambiguous logos.

4. Not using appropriate fonts: Fonts must be chosen that fit the brand's personality and help communicate the message to be communicated clearly.

5. Choosing inappropriate names: You must choose names that fit the brand personality and express it well, and avoid using names that are difficult to pronounce or remember.

6. Not unifying the commercial identity: the commercial identity must be unified on all marketing and communication platforms, and avoid using different designs that affect the brand distinction.

7. Lack of interest in market analysis: You must pay attention to market analysis and the needs of the target audience, and direct the commercial identity to meet these needs.

By focusing on these important points, companies can avoid mistakes that affect the quality of their business identity, and achieve success in the market.

What are the elements? Necessary to design a commercial identity

Choosing the appropriate elements that express the brand's personality requires a deep understanding of the brand's personality and target audience, and includes the following elements:

1. Colors: Colors that fit the brand's personality and express it well should be chosen, and colors that do not fit the image to be communicated should be avoided. Psychological studies of colors can be used to help choose the right colors for the brand.

2. Logo: A simple and clear logo should be designed that can be easily remembered, avoiding complex or ambiguous logos. Shapes, symbols and lines can be used to design a logo that expresses the brand's personality.

3. Fonts: Fonts must be chosen that fit the brand's personality and help communicate the message to be communicated clearly. Simple and clean fonts can be used for modern brands and classic fonts for traditional brands.

4. Images: Pictures and graphics can be used to design the commercial identity, and images must be chosen that express the brand's personality and attract the target audience.

5. Style: A specific design style can be chosen that matches the brand's personality, and the style can be used in the design of products, reviews, and advertising materials.

6. The message: The message that you want to deliver to the target audience must be identified and included in the design, and it must be ensured that the message expresses the brand's personality and attracts the target audience.

The importance of identity development Commercial

Developing a commercial identity is a very important process for any brand, for several reasons, including:

1. Attracting customers: Developing a good commercial identity helps attract customers and motivate them to buy the products or services offered by the brand. It can be said that the commercial identity is the first way through which customers recognize the brand.

2. Building trust: Developing a well-established brand identity helps build trust between the brand and customers, as attractive, consistent, and appropriate design helps improve the brand's image in the eyes of customers.

3. Distinguishing from competitors: Developing a good brand identity helps to stand out from competitors in the market, and makes the brand stand out better in the minds of customers and attract their attention.

4. Consolidation of marketing identity: Developing a well-established commercial identity helps in unifying the marketing identity of the brand, and makes it easier for customers to identify the products and services offered by the brand in the market.

5. Achieving success in the market: Developing a good commercial identity helps achieve success in the market, as it helps to increase sales volume and improve revenues, and it can lead to expanding the scope of work and expanding the market.

Identity Boost Methods Commercial

1. Attractive content design: Attractive content must be designed that reflects the personality of the brand and uses colors and fonts that fit the commercial identity. Pictures, graphics and videos can also be used to attract the audience's attention.

2. Unify the marketing identity: The marketing identity of the brand must be unified on all social media, so that customers can easily identify the brand and identify its content among the many available content.

3. Interaction with followers: Comments and messages of followers must be responded to effectively and quickly, and support and assistance should be provided in case of problems.

4. Advertising of products and services: Social media can be used to announce new products and services offered by the brand, and to update followers with special offers and discounts.

5. Create Marketing Campaigns: Social media marketing campaigns can be created, which can include contests and incentive prizes to increase mentions and reach.

6. Monitor results: The results achieved from the use of social media should be monitored, and the strategy should be improved accordingly.

 

In the end, designing a brand identity is an essential process for any brand that wants to stand out and succeed in the market, as it requires Brand Identity Focusing on several important elements that have been mentioned, in addition, you must standardize Marketing identity across all products, services and advertising materials, and continuing to improve the brand identity by monitoring results and Improving the strategy, and by implementing the brand identity design process well, the brand can achieve success and distinction in the market.